Case Study

Question 1: What are the forms of competitive advantage that contributed to the success of the organisation in the case? Before the encyclopaedism of IBMs PC division in May 2005, Lenovo was not surface known in the global foodstuff and all of its receipts sales were from China. After the acquisition, Lenovo utilise its low-cost manufacturing clout to address IBMs ailing operations around and leverage on IBM soft touch existing global distribution networks to hit the roof globally. Lenovo overly habituate IBMs global sales force and international watchfulness expertise to achieve more harvest-home differentiation and send building. Lenovo allied with IBM to provide a honorable range of solutions to customers ranging from small-medium enterprises to prominent corporations. They also used two argument homunculuss known as relationship model and the transactional model. The relationship model would cater to the upper end of its business, with more emphasis on direct change to large corporations the transactional model would generate market demand among the SME meeting and individual customers. To improve its US sales, the fresh Lenovo repackage computer products exchange to Chinese consumers so that they would appeal to the US market, which had different designs and colouration preferences.

To create global brand awareness, Lenovo began to plagiarise its profile by enlisting celebrity help, Brazilian footballer, Ronaldinho and also sign deals such as the Williams Formula One race-car team in Europe. Lenovo restructured the confederation by hiring a new CEO, Willi am Amelio, a former executive with Dell. ! Question 2: Describe apiece level of the strategies used and how they contributed to the organisations competitive advantage. exploitation corporate- level strategy, Lenovo prepare created value through related variegation by acquisition of IBMs PC division. With related diversification, they open fire leverage effect competencies of one another to survive and extend in a competitive PC market. They also form a naiant relationship to...If you want to get a full essay, station it on our website: BestEssayCheap.com

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