Market Communication - Integrated Marketing Communication Plan Essay

Market Communication - Integrated Marketing Communication Plan - Essay modelingThe marketing communication includes communication activities like selling, advertising, promotion of productions, direct marketing, publicity, sponsorship, exhibition, packaging, merchandising, e-marketing, and similar other measures that can influence the selling of the product or the service to the final consumers as well as retain the customers (Smith & Taylor, 4). In this regard, a communication process involves certain travel in order to prepare the plan communication the product or service. The current study considers the product, payoff drink, and tries to focus on the preparation of an integrated marketing communications plan using the different steps of the process. The IMC (Integrated Marketing Communication) Planning Process and Its Application on the Product, Fruit Drink The integrated marketing communication plan consists of six steps that would be discussed considering the product, fru it drink and its marketing. These steps are essential as they create a connection between the buyer and the seller stressing on a long terminus relationship between them. Step 1 Identification of Target Customers It can be understood that every product energy not be pick uped by every individual. This implies that every product has a particular segment of customers. ... Trying to reach out to each and every customer would create wastage in terms of expenditure as well as time on the part of the organization. Thus considering the fruit drink product, it can be understood that although the product would be healthy and needful for consumers of different ages, yet the younger generation might prefer it more particularly as an intake during their breakfast. Depending on much(prenominal) an generaliseing and thereby conducting a research, the target customers need to be analyzed. This is the first step that an organization coming up with fruit drink product need to accomplish, primar ily focusing on what the product has in extra to provide to its customers and who would need the product. Step 2 SWOT Analysis SWOT psychodepth psychology referring to the analysis of the strengths, weaknesses, opportunities and threats of a company is essential for an understanding of the status of the company with respect to other competitors in the industry. The determination of the strengths and weaknesses provide with the companys internal analysis while the opportunities and the threats represent the external situation for the company (Duncan, 166). Considering the fruit drink product, this step can be associated in the integrated marketing communication plan, since when a new company would try to launch the product, the company would require learning about its own strengths and weaknesses such that it becomes capable of competing against the existing competitors. Also, in order to understand the external threats and opportunities, the company needs to learn about the other p layers that are existent in the same industry as well about the possibilities of the threats that might arise from new entrants. Thus this forms the second step of the marketing